The stories told by others about you will usually be more powerful and more far reaching than the story you tell about yourself. Through an understanding of the five levels of brand connection you can become aware of how well engaged your brand is with your community....

How a creative arrives at a good idea is a result of many uncontrollable and unseen factors. What a brand can control is the information they give the creative from the start. It is good for the creative to spend time with someone who identifies with your brand and...

I mean, what kind of response do brands expect if all they ever lead with is features and benefits with a side of features and benefits?!!

When you become aware of the season you are in for your story, usually people in similar seasons will cross your path.

So I am having one of those ‘choice of two paths’ moments in my thought life….