Story is the utility of business
Christopher Miller
Story is the utility of business
Christopher Miller

About

The Wizard Behind the Magic of Storyline Creative

Story Curator and Strategist on a mission to build stories around the life of a brand & strengthen its clarity and connection to the marketplace.

A vision curator for brand and business strategy built upon the foundational wisdom of identity and story structure. Christopher believes that although the environment of communication has changed significantly due to technological advancements, the human condition remains ultimately the same: as humans we seek connection and engage with stories.

Christopher has extensive experience in project coordination, service delivery and
operations management across the orporate, government and private business sectors. He believes we should make our highest contributions towards things that really matter. With we-centric leadership Christopher has built around him a highly experienced team of thought leaders who
each excel on a global scale within their own fields.

We are visionaries. Our ambition is to build brands that are unique and consistently congruent. We believe successful brands are the ones who do the necessary work to develop a unique and consistent brand personality – and they do this by making the necessary investment in design assets.
Storyline Creative will enable you to tell your brand story. Through building brand strategy, brand personality and creating compelling brand assets such as videos.
We’ll help you cut through, be remembered, easy to understand, and most importantly be distinctly you.

Congruence

We’d like to share just one idea of branding with you

The definition of congruence is the quality of agreement or harmonious coinciding. In the activity of branding this what us brand creators seek to achieve when developing brand identity. That what you can touch, see or hear of the brand is all coherent and familiar. Every aspect of what a brand does should corroboratewith everything else it says or does.

There’s a lot more to be said for building a brand but we would say that congruence sits at the heart of every aspect and phase of branding. Storyline Creative has two core offerings for business owners seeking professional support for the marketing of their brand:

Brand Workshops & Video Designs

Our brand strategy and identity workshops’ have been thoughtfully assembled to aid the business owner in developing Brand Schema Document (BSD). A BSD is purposed to organise the way a brand is perceived and communicated. Such a document is a crucial curtain-raiser to a coherent brand campaign
that is relevant to the customer, easy to comprehend and distinctly different from the competition.

Video Designs guided by a BSD are a powerful asset in any marketing mix. They provide a sensory experience of the brand’s personality. Here’s a video to explain what we mean.

Branding

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Video Design

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Welcome!

Everyone has a story, what’s yours?

Book your appointment in few simple steps: Choose a service, pick your date and time, and fill in your details.
All bookings made with less than 24 hours notice are not guaranteed to be confirmed.
Confirmation of your booking will be made via email. See you soon!

    Use the power of story to thread the layers of brand identity into engaging ommunication that connects and invites.